Social Media
Marketing:
1.
Awareness Matrics
2.
Engagement Matrics
3.
Web Traffic Metrics
4.
Lead Generation Martics
1.
Increase Brand Awareness
Metrics
|
Definition
|
Why Trick?
|
Impression
|
The total
number of time a post is displayed
|
Post with high
impressions are more likely to be seen by more people
|
Reach
|
The total
number of unique people who were shown your post
|
The more
unique views our post has means we are expanding our audience and gaining
attention from new people and social group
|
New Follower
|
The total
audience change for the selected profile (s) during the selected date range
|
More people
are interested in the content we share and may in turn share our content with
their network, increasing our brand awareness
|
2.
Engagement Matrics:
Matric
|
Definition
|
Why Track?
|
Likes
|
The number of
direct likes post (s) received.
|
People
Interest on content.
|
Comments
|
The number of
direct comments to a post.
|
Comment
indicate, content insightful.
|
shares
|
The number of
direct shares post received.
|
People share
our content means our content is being seen by more people and is relevant to
our audience.
|
3. Web Traffic Matrics:
Matrics
|
Definition
|
Why Track?
|
Sessions
|
The number of people who have
engaged with your website.
|
If people are visited our
website we have more opportunities to generate new leads & potential
customers.
|
New sessions
|
The percentage of new users
engaging with your website.
|
New session’s means new people
are visiting our website and our audience is growing.
|
Bounce Reat
|
The percentage of single page
session I which there was no interaction with the page.
|
Bounce rate plug-in setup
reduce the bounce rate to keep audience engage.
|
4 Lead
Generation Martics:
Martics
|
Definition
|
Why Track?
|
Click- Through
|
The number of clicks on a link
within a post on a given social Network
|
Clickable link drive our
audience to our website, blog or landing page
|
Gated Content Downloads
|
The total number of gated
content downloads
|
Visitor who provide information
in order to download our content are more likely to become customers as the
content is already of interest to them
|
Conversion Rates
|
The percentage of user who take
a desire conversion action
|
If our conversion rate are
high, we are attracting the right audience and moving to them through the
sales funnel.
|
Organic Content
and Paid Content:
Buyer Journey
|
Organic Content
|
Boost with Paid
|
Awareness
|
Share blog post links on social
media
|
Target people who fit your idea
customer persona.
|
Consideration
|
Customer product reviews
|
Target & Send to specific
numbers of your audience with interest and focus on product attributes.
|
Decision
|
Share gated content
|
Target people who have shown
intent are already in your sales funnel.
|
Adoption
|
Reward your customer
|
Target people who have
completed a CTA or have taken specific action
|
Advocacy
|
Create a UGC Contest
|
Target your most engage
audience or recent customers to keep them engaged.
|