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Google Adwords and Bing Marketing Chart (System Procedure)


A. Google Adwords & Bing Marketing:
Google offers PPC marketing through it Adwords programs (Pay Per Click) with high return on type of campaigns investment (ROI) on your advertising budget.
1. Search Network
2. Display Network
3. Search and Display Network
Approach Google Adwords Marketing:
A. Keyword Research
B. Campaign goals & Budget (Cost per click through rate, conversion rate, cost per conversion)
C. Conversion strategy
D. Keyword List
Campaign Setup:
During setup, we will do the following;
Configure campaign parameters-we will configure campaign
Campaign name
Campaign budget limit
Client general & Billing information
Keyword bids and preferred placement on the page for each ad
Geo- targeting for each ad in alignment with the geographical range of client base for website.
Ad placement in the Google content network and search network
Time of days of the week keyword ads will be scheduled to run
Ad rotation
Create Ads and Ad groups:
Configure all the elements of each ad group in the campaign, include;
Keyword combinations in the ad group
Keyword ad headlines
Keyword landing pages
Campaign Management:
To be effective, keyword advertising requires frequent monitoring and adjustment as part of campaign management. We perform the following:
Bid price Adjustment
Ad Adjustment
Landing Page Adjustments
Ways to remarketing with Google Adwords:
A. Standard remarketing
B. Remarketing for mobile Apps.
C. Remarketing lists for search ads
d. Email- list remarketing
Reporting and Monitoring & Optimization: (Statistical reporting and financial reporting)
A. Weekly traffic report through Google Analytics
B. Weekly impression & clicks report through campaign
C. Weekly leads status through Google analytics and Google Adwords
D. Weekly sales check through Google Adwords. E. Monthly details report.
Schedule and Budget Overview:
Below is a summary of the deliverable, established time frames and cost for each service.
Budget Item
Estimated Time
Estimated Cost
Keyword Research
1 week
£200
Campaign Setup+ Remarketing
1 week
£200
Display Ads Campaign+ Remarketing
On Going
25% on ad spend per month upto £1500
Campaign Management
20% of ad spend per £1500-£3000
And
15% os ad spend £3000-£5000

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